Freya is within the Applied Research and Innovation Team at Trilateral Research. She conducts research into the application of behavioural science and behavioural analytics for ongoing projects within the Applied Research and Innovation Team. Prior to Trilateral, she worked within a behavioural science consultancy, applying behavioural biases to areas such as voting, transport and suicide dissuasion.
Freya holds a First-Class BSc Degree in Psychology from the University of Nottingham, after studying in the UK and Malaysia. She was also awarded a Distinction in her MSc in Behaviour Change from University College London. Her master’s thesis is titled “Using the Theoretical Domains Framework and Behaviour Change Wheel to Understand and Overcome the Barriers and Facilitators to Blood Donation in Young Adults” and it is intended to be published. Her research background has so far focused on applying tools from behavioural science to health and environmental outcomes, such as vaccination, blood donation and fast fashion.